Our Team

Jim Shields


Adam Shields


Since diving into the media industry 15 years ago, Adam has worked hard to bring creative and innovative ideas to his clientele. Being brought up in an entrepreneurial environment, Adam has always been intrigued with advertising and marketing. After graduating from Brock University with Honours, Adam and his father partnered together to launch The Business Link in February 2003.

Adam is a true believer in giving back to his community and does so with donations to many not for profit agencies. Adam, along with a few business friends, started the Niagara Business Group to help connect young entrepreneurs with successful business leaders in Niagara and also started the Niagara Golf Marathon to raise money for healthcare in Niagara. He is also currently an active member of the Wise Guys committee, was a Board of Director and Vice-President for the St.Catharines-Thorold Chamber of Commerce for 8 years, a Delegate for Desjardins Credit Union and was the recipient of the Young Entrepreneur Award in 2006.

Twitter: @shldzy

Julie Van Ruyven

Office Ninja
juliev@businesslinkmedia.com close

Twitter: @JulieVanRuyven

Scott Leslie

Staff Writer

Scott has considerable experience working in the Niagara community, having collaborated on thousands of publicity and writing assignments on a full-time, contract and freelance basis.

Growing up in a publishing family, Scott originally graduated from the University of Guelph with an honours degree in English and history before specializing in media writing and book & magazine publishing. A professional member of the Canadian Authors Association, he has held several positions in the publishing, theatre and communications fields throughout his career. Most recently, Scott acted as communications coordinator at Meridian Credit Union, where he worked closely with Meridian’s various corporate, commercial and retail teams, and generated hundreds of internal, brand and charitable communications.

Over the years, Scott’s creative writing has appeared in dozens of audio, print and online publications, winning multiple short fiction awards. In his spare time, Scott continues to hone his craft by working on various writing and local history projects.

Brian Fletcher

Senior Account Executive

Brian has lived in the Niagara Region since 1969 and worked in printing for 30 years. In 2009, he decided to make a career change and enrolled in Niagara College’s Business Sales & Marketing program. Graduating in 2010 on the Dean’s and President’s lists for scholastic achievements, Brian won the   CPSA award. He also competed in OCMC (Ontario College Marketing Competition) and finished third in the Management event.

Brian had spent the past three years selling promotional products before joining the Business Link Media Group’s team.

Brian enjoys connecting with his clients and building strong relationships. He is a family man who is married with two teenage sons and an avid member of the Welland Curling Club for the last 10 years.

Twitter: @bdfltch

RoseAnn Waters

Account Executive


After a life altering journey of self-discovery to Egypt, RoseAnn found a new appreciation and realization that she could affect positive change. Upon her return to Canada she launched her career as a Change Catalyst. Realizing a need for professional development based on self-awareness as well as skills training, she launched Success Vision. Through her innovative model of coaching, RoseAnn has been responsible for facilitating change in the lives and careers of hundreds of people. After a hiatus of several years, RoseAnn has gone back to her roots – sales and marketing.

She’s been a volunteer on the Greater Niagara Chamber of Commerce’s Membership Committee, and she has faciitated workshops for the Niagara Folk Arts Councils’ Crossroads Program and was the past Director of the Defyeneurs St. Catharines TANK as well as a past Board member for A.R.I.D. House and has always been an integral part of her community.

RoseAnn is a passionate lifelong Niagara resident and not being one to sit still, RoseAnn has recently joined the team at the Business Link Media Group. She’s learned never to say “never” and is happy being back in the saddle so to speak. Her passion for sales and marketing –helping businesses grow through promotion is her bliss.

Twitter: @IMPACTgal

Shelley Ballin

Graphic Designer

Rob Petrullo

Multimedia Designer